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NEW YORK, NY – Mayor Michael Bloomberg announced today that he would be eating peanut butter and jelly sandwiches for lunch until the city’s economic crisis takes a turn. The announcement came as part of a press conference at City Hall in which the mayor detailed strategies to break a lack of confidence pervading Wall Street.

“I was visiting Goldman Sachs yesterday, and I saw nothing but gloom,” he said. “My new policy is meant to be an example to others.” Several times the mayor repeated the slogan, “Have a little sunshine in your day,” which he unveiled during the press conference.

Seth Pinsky, president of the New York City Economic Development Corporation and a close adviser to the mayor, told reporters that the mayor would also be having carrot sticks and potato chips with his sandwich. “I plan to follow his lead,” he said. “There’s nothing like a good old-fashioned PB&J to put a little sunshine in my day. It reminds us of when we were children, when there was less stress.”

When asked whether he would be having cookies and milk in the afternoon, Mr. Bloomberg noted that it was tempting, but said that he would avoid it in these difficult economic times. “It is important to show some restraint,” he added. “The slogan is, 'have a little sunshine in your day.'”

He admitted that “If somebody has a birthday or something like that, there will probably be some cake.”